Building subscribers from visitors to your website or blog should be very high on your list of business building priorities. If you are not building a list of subscribers from your websites or blog then you are already failing!
I know the word failing may sound a little harsh, but the harsh truth is, your subscribers are the lifeblood of your business. They are the people who connect with you, recommend you, buy from you, promote you and support you.
If you were to ask the question to any blogger, internet marketer or online business owner what one of their biggest mistakes or biggest assets are? They will say their subscriber list.
The biggest mistake you can make is not building a subscriber list from the start. Don’t ignore this, do this today!
Depending on your choice of opt-in software, you will see that there are a lot of features to play around with. One of those features is an auto responder and it’s the auto responder what I would like to talk about right now.
When you first start to discover the power of your auto responder software and what it can do, most people are tempted to fill the auto responder with a ton of messages and offers. This sounds logical right? Wrong!
Filling your auto responder with messages can be a huge mistake if you run an active website business or blog. If you run a niche website where you don’t email subscribers then this may be ok, but if you run a busy blog or online business where you email subscribers regularly it can cause problems. You can run into problems such as double email broadcasts and out of date promotions.
Here are 5 tips which will help you create a great auto responder sequence and build relationships
1. Don’t build a huge list of offers! As I mentioned earlier, building a great big list of offers can cause a real problem. Your subscribers are real people, never forget this, they don’t need to be hit with offer after offer after offer. Yes you can send offers but not all of the time. Focus on relationship building as well as offers.
2. Your auto responder sequence has a lifespan. As time goes by it can get out of date! If you are promoting products or affiliate offers, remember that your own as well as other peoples offers may have a date attached to them. This is another reason not to over fill your auto responder list with emails. Be aware of exactly what you are communicating and what you are promoting.
3. Limit your messages to around 3 or 4. Limiting your messages will allow you to email your subscribers without the fear of an auto responder messages going out at the same time. If you are running a busy online business or blog such as this one, and you email your subscribers regularly, you don’t need to have a huge auto responder list. Keep it simple.
4. Don’t think about promoting products right away. Imagine the scene here. You have just subscribed to my blog or free offer of some kind, then bam I hit you with an offer to buy something! How are you going to feel about this? Yes some people will buy, but 90% will unsubscribe before you even get a chance to send another email or auto responder sequence. We are all real people here, treat your subscribers with respect and build trust. I find it helps to Imagine you are emailing yourself when compiling email sequences.
5. Build a relationship with your subscribers. The first 2 or 3 email sequences are very important, so you should always start off with some kind of welcome or information on how to get something for free. When it comes to setting up your auto responder sequence think about communicating and building relationships rather than building your bank balance.
i) Compile a welcome email in your first email with some details of how to contact you.
ii) In your second email, ask a question which your subscribes can respond to get to know them. Also direct them to your Facebook or Twitter page to get to know them on a social level.
iii) Give something away for free to show your appreciation. People like nothing more than free stuff that helps them improve their business or lifestyle. If you don’t have a free offer, direct them to a previous blog post which provides some really cool info.
iv) When it does come to promoting products, you should always be sure to promote the stuff which works and the products you have used or use. Don’t promote something just because it has a high earning commission.
When it comes to using an auto responder within your business you do need to be mindful about the messages you are sending out to your subscribers. The bottom line is treat them with respect and trust will be earned. Treat them poorly and that respect will be gone as quickly as they subscribed!
What do you think? Do you have a ton of email added to your auto responder sequence? Do have nothing in there at all? How do you communicate with your subscribers?
Thanks for reading and please don’t forget to ‘Like’ and ‘Tweet’. Sharing is fun